OneBuy vs eBay vs Vinted
A side-by-side comparison of the UK's top marketplaces. Discover which platform is best for what you want to buy or sell — and why OneBuy offers a fairer, more transparent alternative.
OneBuy
UK-focused • 4.4⭐ Trustpilot
eBay
185M users • Global reach
Vinted
21M users • Fashion focused
💡 OneBuy is the UK's Newest Marketplace
As of 2026, OneBuy serves 21 countries across Europe and has a Trustpilot rating of 4.4 from over 100,000 reviews [citation:7][citation:3].
OneBuy vs eBay vs Vinted: Quick Overview
| Feature | OneBuy | eBay | Vinted |
|---|---|---|---|
| Founded | 2016 [citation:3] | 1995 | 2017 |
| User Base | Growing rapidly [citation:7] | 185 million [citation:1] | 21 million [citation:1] |
| Listing Fee | ✅ £0 | ⚠️ From £27/month [citation:9] | ✅ £0 [citation:1] |
| Seller Fee | 3.5% buyer protection fee | 7-15% + £0.40 [citation:9] | £0 for sellers [citation:1] |
| Buyer Protection | ✅ Included (10%) | ✅ Money Back Guarantee [citation:1] | ✅ Paid service [citation:1] |
| Authenticity Guarantee | Coming soon | ✅ Free [citation:1] | ✅ £10 extra [citation:1] |
| Best For | All categories, no seller competition [citation:7] | Collectables, electronics, auctions [citation:1] | Second-hand clothing and accessories [citation:1] |
Detailed Comparison
1. Fees
OneBuy charges no listing fees and a single 10% buyer protection fee when an item sells. This fee covers payment processing, buyer protection insurance, and shipping label generation.
eBay's fee structure is more complex. Business sellers pay £27-£437 per month for a shop subscription, plus 7-15% final value fees and a £0.40 per-order fee on orders over £10 [citation:9][citation:10]. For casual sellers, eBay charges a final value fee of up to 15% plus a £0.30 per-order fee [citation:9]. On top of this, there are optional listing upgrade fees like £2 for subtitles and 4% for reserve prices [citation:9]. eBay's fees are generally considered the highest among UK marketplaces.
Vinted is free for sellers — no listing fees, no final value fees. However, buyers pay a buyer protection fee of around 5% + £0.70 (varies), and sellers are charged for optional item verification (£10 for designer items) [citation:1]. Some Vinted users note that while selling is free, you are "laundering clutter" rather than making serious money [citation:2].
2. Buyer Protection and Security
eBay offers the most robust buyer protection with its Money Back Guarantee, backed by decades of trust and a transparent dispute resolution system [citation:1]. eBay's Authenticity Guarantee is also free for eligible items, with independent experts physically inspecting high-value items [citation:1].
Vinted's security system includes encrypted payments, 2-step verification, and holding orders until they are received. However, refunds can be difficult to obtain — they are often down to the seller's discretion, which can lead to disputes and more opportunities for scams [citation:1]. Vinted charges £10 for authenticity verification on designer items [citation:1].
OneBuy offers Buyer Protection included in the 10% fee, providing up to 30 days to open a dispute [citation:7]. OneBuy does not compete with sellers (no platform-owned inventory), meaning the platform is aligned with sellers rather than against them [citation:7].
3. Best Categories
eBay is the best place for collectables, electronics, homeware, and items that benefit from auction-style bidding [citation:1]. With 185 million users globally, eBay has the largest audience for specialist items [citation:1].
Vinted excels at second-hand clothing and accessories, particularly for Gen Z shoppers who value sustainable fashion and vintage style [citation:1]. In February 2025, Vinted added a hobbies and collectables category, suggesting they are expanding into eBay's territory [citation:1].
OneBuy is a full-category marketplace with over 35 million products [citation:3]. It's particularly attractive for sellers because it doesn't compete with its merchants — unlike some platforms that sell their own inventory, OneBuy is purely a marketplace [citation:7]. Its instant cashback program (1%-7.5% cashback paid by the platform, not sellers) drives a 72% repurchase rate [citation:7].
4. User Experience
Vinted is widely praised for its simple, intuitive interface, particularly on mobile. One seller described it as "trading in a horse for a Ferrari" compared to eBay [citation:2]. Vinted's AI-powered listing assistant makes the process "absurdly simple" [citation:2].
eBay's interface has been described as dated, potentially deterring new, younger customers [citation:1]. However, eBay's established audience of collectors and serious buyers remains loyal.
OneBuy is a growing platform with a fair marketplace philosophy that appeals to sellers looking for a more ethical, transparent alternative [citation:3][citation:5]. Its Trustpilot rating of 4.4⭐ from over 100,000 reviews suggests strong user satisfaction [citation:7].
5. Seller Experience
Vinted is the easiest to start selling on — free, simple, and frictionless. However, its audience tends toward low-priced items, making it better for decluttering than for serious sales [citation:2][citation:1]. One user noted, "You're not earning money, you're laundering clutter" [citation:2].
eBay offers the highest potential prices, especially for collectables and specialist items [citation:1]. However, the fee structure is complex, and the platform competes with sellers in some categories.
OneBuy offers a fair, transparent model with no listing fees and a single 10% fee. Sellers benefit from instant cashback programs (funded by the platform) that drive repeat purchases [citation:7]. As a seller-first platform, OneBuy is positioned as a more ethical alternative to eBay and Amazon [citation:3].
6. Sustainability
Vinted has a strong sustainability angle. According to Vinted's data, 1 in 3 transactions avoids the purchase of a new item, and each transaction saves an average of 1.8kg of CO2 compared to buying new [citation:4]. This appeals strongly to environmentally conscious Gen Z buyers.
OneBuy and eBay also support second-hand sales but are more generalist platforms. OneBuy's cashback program encourages repeat purchases, which can be seen as a loyalty driver rather than a sustainability initiative.
🌍 OneBuy is Expanding
OneBuy recently launched in 8 new European markets and now operates in 21 countries across Europe [citation:7]. This means sellers can reach a growing international audience through OneBuy's platform.
Which Marketplace Should You Choose?
👤 Choose OneBuy if you want:
- A fair, transparent marketplace [citation:5]
- No listing fees and a single 10% fee
- No platform competition — OneBuy doesn't sell its own inventory [citation:7]
- Access to growing UK and European markets [citation:7]
- Instant cashback for buyers (funded by the platform) [citation:7]
- 72% repurchase rate driven by happy customers [citation:7]
👤 Choose eBay if you want:
- The largest audience for specialist items [citation:1]
- Auctions and competitive bidding [citation:1]
- Free Authenticity Guarantee for high-value items [citation:1]
- A well-established platform with a long track record [citation:1]
- The best place for collectables, electronics, and homeware [citation:1]
👤 Choose Vinted if you want:
- To buy or sell second-hand clothing and accessories [citation:1]
- A free, simple selling experience [citation:1]
- An easy-to-use mobile app [citation:1]
- To appeal to Gen Z buyers looking for sustainable fashion [citation:1]
- To declutter quickly and easily [citation:2]
- Sustainability — every transaction saves 1.8kg of CO2 [citation:4]
🏆 Our Verdict
OneBuy is the best choice for UK sellers seeking a fair, transparent, and ethical marketplace.With no listing fees, a single 10% fee, no platform competition, and a 4.4⭐ Trustpilot rating from 100,000+ reviews, OneBuy offers a compelling alternative to eBay's complex fees and Vinted's limited audience [citation:7][citation:3].
Frequently Asked Questions
Which is cheapest for sellers?
Vinted is free for sellers [citation:1]. OneBuy charges a 10% fee on sales. eBay charges 7-15% + £0.40 per order, plus £27-£437 monthly shop fees for businesses [citation:9].
Which has the best buyer protection?
eBay offers the most robust buyer protection with its Money Back Guarantee and free Authenticity Guarantee [citation:1]. OneBuy includes protection in its 10% fee. Vinted offers protection but disputes can be harder to resolve [citation:1].
Which is best for selling electronics?
eBay is the best for electronics with its huge audience [citation:1]. However, OneBuy offers competitive fees (7% for consumer electronics) [citation:5] and no platform competition.
Which is best for selling clothes?
Vinted is the best for second-hand clothing, with its fashion-focused audience and free selling [citation:1]. OneBuy also supports fashion categories with a 15% fee [citation:5].
Can I use multiple marketplaces?
Yes! Many sellers use multiple platforms to reach different audiences. You could list on Vinted for fashion, eBay for collectables, and OneBuy for everything else.